Top 10 Reasons To Advertise Your Real Estate With Google Adwords To Generate Leads. (In Nigeria and World).
These are the top ten reasons I have put up for you to better know the main reasons you gotta use AdWords over other networks, And why you need to create an AdWords account As quick as possible and start developing targeted advertising campaigns that generate real estate leads you can actually work with. To better your business.
|Image credits to placeter.com|
1) While time and fiscal investment are needed to see results, you don’t need to break the bank.As with any aspect of your real estate marketing strategy, learning the ropes of AdWords and creating worthwhile campaigns requires energy and money.
The results from this effort and spending, however, have proven more than worth it for countless agents. That’s likely why spending for online real estate advertising is projected to grow by 75% in 2015.
The good news is, if for some reason your ads don’t get lots of clicks, you won’t have to pay much at all. You pay when someone clicks your ads. Of course, the more clicks you get the better, but this is what makes AdWords so unique: Google wants you to succeed with your ads, but knows that some campaigns will fall short. Thus, the search conglomerate helps ensure you don’t waste precious ad dollars if things don’t go right with your ads.
In essence, the more you spend, the more traffic you can generate to your site. The more traffic you get, the better chance you have to get the right real estate leads. Yes, you won’t do as well as those who have the wherewithal to spend huge amounts of money on their AdWords campaigns.
Over time, though, as you learn the ropes and gain a greater understand of the types of keywords that create the most traffic and leads, you’ll grow your business and, in turn, be able to allocate more ad spend to AdWords.
Here’s a glimpse of what the bid strategy page — which is where you can adjust your maximum spend settings and determine what specific goals you want your ads to accomplish.
2) You can generate lots of clicks and leads right away and see AdWords activity in real time.Content marketing will continue to dominate the overall marketing landscape for years to come. Having said that, there is significant benefit to employing a content marketing strategy and real estate advertising plan simultaneously. Case in point: More than two-thirds of marketers use paid search to support their other search marketing tactics , according to digital marketing firm Regalix. Unlike organic search marketing, ads can yield near- instantaneous results — results you can see as they happen.
It’s not uncommon to start getting clicks and leads soon after your campaign starts. The truth of the matter, however, is your success is dependent on how thorough you are with keyword research and setting up your campaigns. Take the time to learn the distinct campaign lingo associated with your AdWords account and investigate the features each day to better comprehend what the platform can do for you.
Some of the core AdWords terminology and features to learn include:*Ad groups: An ad group comprises all of the ads you have that are targeted to a specific set of keywords.
*Auction Insights: A tool that let's you compare your ads against those of advertisers competing for the same keywords
*Cost per click (CPC): The amount of money you pay every time someone clicks your ad.
*Impression (CPM): An impression occurs every time your ad shows up on a SERP for a Google search.
*Quality Score: A grade that factors in ad quality (copy, keywords, link) and the page to which it leads to determine your ad rank
3) AdWords helps broaden brand awareness, To get more site traffic and leads.Just because your ad gets a ton of impressions but few clicks and click- throughs doesn’t mean it’s not having a positive impact on your business. By simply populating in SERPs, your real estate ads can increase your brand awareness. This isn’t the most measurable of metrics, but getting more exposure can only be considered a big plus.
Using AdWords’ “reach” metric, you get a clear view of how many people have potentially seen your ad and demographic information on those particular users, including what general area they live in. The ideal target is to get plenty of impressions for seller Leads in your area. However, when it comes to buyer leads, don’t be discouraged if many of your impressions come from well outside of your market — this could simply mean there are lots of prospective homeowners searching your market for properties from elsewhere.
Your real estate branding can also receive a boost from video ad views.
AdWords syncs with the Display Network and YouTube, meaning you can record ads to appear on sites within the network and on the video-based social platform and monitor their performance via your AdWords dashboard. Just like you can target consumers with your text and display ads, you can also hone in on your primary buyer and seller audiences with your video ads.
4) You can track numerous metrics in AdWords.Measuring your marketing has never been easier. Common metrics you track for your standard marketing activities — site traffic, clicks, click-through rate, conversions — are also ones to monitor with your real estate AdWords campaigns. Additional ones to observe over time that pertain solely to ads, though, include CPC and impressions.
Monitoring how well your blog and social media posts perform on a daily basis isn’t a must — it’s more of a marathon than a sprint with those marketing methods. With paid advertising, however, daily tracking is required. Since you will potentially spend a decent amount of money every day on ads, it’s vital to ensure you spend wisely so your ads get in front of the right people, drive traffic to your site, and secure a steady stream of leads. Blowing a budget can happen quickly if you don’t keep an eye on your ad spend (or at least adjust AdWords settings to prevent you from doing so).
The big bonus of working with AdWords daily (if only for 15 minutes a day) is you become more familiar with the platform and become more fluent in how to use it to improve your campaigns. Gradually, you’ll learn which metrics matter most for your business and how to conduct A/B tests for your ads, campaigns, and the pages you send ads to in order to get more out of them.
5) Audience and keyword research helps you identify and target niche buyer and seller groups.As any agent working on search engine optimization (SEO) knows, neglecting to use keywords across your website can leave it in the digital dust and prevent any of its pages from ranking well in SERPs. The same goes for your real estate advertising: Fail to add in relevant, popular keywords to your paid ads and your Quality Score will dip and, in some cases, Google may decide not to show your ad to searchers altogether. If you already conduct regular keyword research for your SEO campaign, you’re in luck, as many of those same long-tail phrases are likely just as useful for your AdWords campaigns.
Google offers a helpful Keyword Planner tool that many professionals already use to research terms to incorporate in their SEO marketing. This resource, along with many other popular keyword research tools, can provide the list of core keywords you should bid on. Check out this video from Google that gives a high-level overview of how to approach keyword research using its Keyword Planner tool:
6) Rank well for several keywords and your search results presence will improve even further.Assuming you’re already a real estate marketing superstar, you can make even more headway in getting found atop search results when also creating successful Adwords campaigns.
*Imagine this: Buyers search your city name along with the phrases like “single-family homes for sale” and “single-family listings.” Not only does one of your blog posts appear on page one for that long-tail term, but your name also appears above or next to those organic results in your AdWords ads. You’re dominating the page, and when searchers notice a heavy presence from one particular brand, they know it’s legitimate and, in all likelihood, the most accurate search result based on their needs.
As long as you implement the same terms in both your content and advertising, you increase your chances of monopolize SERPs and making your brand stand out from the local competition. Start off slow by mastering a single campaign around a select group of primary and long-tail keywords, then gradually move into new campaigns that test different key terms.